DHL
CASE STUDY
Discover how MiHi Entertainment partnered with DHL at CES 2025 to deliver an AI Experience that boosted engagement, ROI, and showcased their customer-first solutions.
EVENT GOALS
At CES 2025, DHL aimed to engage their VIP clients (approximately 80 attendees) with an activation that highlighted how DHL addresses key customer pain points and simplifies their lives. The goal was to create a memorable, personalized experience that showcased DHL’s ability to remove obstacles and deliver seamless solutions.
To achieve this, the activation focused on three specific pain points identified by DHL: “Firefighting Yesterday’s Problems,” “Constantly Playing Catch Up,” and “Your 3PL Not in Sync.” Each pain point was represented through a unique aesthetic, capturing a “before” scenario where the customer is depicted in a stressful situation and an “after” scenario illustrating a joyful and peaceful resolution with DHL’s help.
Participants took a single photo, which was transformed into two AI-generated images reflecting their chosen pain point. The final output paired the “before” and “after” visuals, creating a powerful representation of how DHL alleviates customer challenges and delivers a streamlined experience.
EXECUTION
To deliver a seamless and immersive branded experience, the project featured a custom-designed booth wrap and backdrop, ensuring a cohesive and visually striking environment.
Advanced technology was incorporated through a tailored AI-powered data collection survey, enabling valuable insights and participant engagement.
The photo booth experience was fully customized to align with the brand's identity, offering a unique twist with dual AI-generated photos presented in a single print, creating a memorable and innovative takeaway for attendees.
RESULTS
Participants from 33+ companies
95% Participation Rate
READ OUR OUTSTANDING
FEEDBACK
"Our team would like to extend a huge thank you to you and the MiHi team that helped execute our sponsorship activation at CES. Thank you for collaborating with us to make our brand come to life at the CTA Member Party. A special shout-out to Aidan for the incredible AI graphics and Chase for his flawless execution onsite. We greatly appreciate your team’s flexibility, creativity and professionalism. Thank you for being a valued partner, and I hope we have the opportunity to work with you all again soon.
Quality of Service: 5/5
Responsiveness: 5/5
Professionalism: 5/5
Value: 5/5
Flexibility: 5/5
Thank you SO much for all the hard work that went into bringing our brand to life at CES! Our team loved the AI photos and are still glowing about how well they turned out!"
ANGELA BURD
Marketing Events Manager
